As humans, creativity is our superpower.
Don’t outsource it. Invest in it.
In a world transformed by artificial intelligence, our humanity is now our unique value proposition.
Empathy, curiosity, imagination… the building blocks of creativity are also what make us uniquely human. And experts tell us that they are in danger of atrophy if not engaged. Strengthening creativity through regular exercise can help ensure that AI’s incredible ability to process, aggregate and summarize data will never become more valuable to our clients, our companies, our families and communities than our human capacity to listen, trust, and create with one another.
From “Yes, and” to “What if?”
Saying ‘yes, and’ builds collaboration. Asking ‘what if?’ creates transformation. Bringing creativity to work and life means understanding the uniquely human power to imagine a better way – of leading, of working, of being. Creators call it the “Magical Question” because it is the spark that gives rise to all innovation, all transformation, and all great works of art.
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